Marshall Kirkpatrick questions whether company-built social networks for customers to socialize are really smart, and judging by the results of a recent study by Ed Moran, a director at consulting mega-firm Deloitte, the answer is no. The study reports "Thirty-five percent of the [corporate] online communities studied have less than 100 members; less than 25% have more than 1,000 members - despite the fact that close to 60% of these businesses have spent over $1 million on their community projects." 1 CommentBury
written by davemackey 173 days ago
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Yes, absolutely useless. Forums and a blog aren't a bad idea, they don't cost anything and take little time commitment while allowing real customer interaction and allowing customers to handle some of customer service themselves.
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Yes, absolutely useless. Forums and a blog aren't a bad idea, they don't cost anything and take little time commitment while allowing real customer interaction and allowing customers to handle some of customer service themselves.