The Big Conference Launch: How to Stand Out from the Crowd
Editor's Note: This post represents the professional advice of Brian Solis who is not formally affiliated with TechCrunch50. If you are a participating TC50 company, resident TechCrunch PR expert Sarah Ross is available to share and review the public relations guidelines with you. It is important to work directly with Sarah to ensure you are in compliance with these guidelines to maximize your PR opportunity while also avoiding disqualification.<br /><br />-------------------------------------------------------------------------------------------<br /><br />How do you launch a startup at a big tech conference without getting lost in the crowd? With TechCrunch50, Demo and several other major tech conferences around the corner, this question is on the minds of more than one entrepreneur. How do you create visibility for your startup, and do you need PR to do it, or just a great demo?<br /><br />The coming days and weeks will be filled by some of the industry’s most anticipated, attended and watched conferences. They’re all competing for mind share and they are attracting influential attendees and spectators who will report their experiences and observations far and wide. In the next two to three weeks, over 150-200 companies will vie for attention and precious blog and media real estate.<br /><br />Your story, as wonderful as it is, will need help rising above the flurry of news that will jockey to reach the ears and eyes of bloggers, press, customers, investors, and partners.
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