The Power of Story on BlogsOpen in New Window
Avatar Posted by davemackey 86 days ago (http://www.problogger.net)
Category: marketing | Tags story, blogs, annette simmonds, the story factor, storytelling, Search All Tags
Darren Rowse raves about Annette Simmond's book The Story Factor and its hypothesis that people don't require more information but trust. Rowse notes that storytelling is a valid method of increasing trust with one's viewers.
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