Search results for ingame

In-game advertisements coming to Sony PS3Open in New Window
Avatar Posted by davemackey 217 days ago (http://www.betanews.com)
Category: marketing | Tags ingame, advertisements, coming, sony, ps,
"Sony has selected IGA Worldwide as its first partner to provide dynamic in-game advertisements for PlayStation 3 games, with an initial focus on the frequently delayed MMO undertaking called Home." read more »
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Tapping the river of cash: Sony joins in-game ad frayOpen in New Window
Avatar Posted by davemackey 218 days ago (http://arstechnica.com)
Category: marketing | Tags tapping, river, cash, sony, joins, ingame, ad, fray,
"In-game advertising is becoming an increasingly important aspect of the game industry, and Sony has signed a contract with IGA Worldwide to combat Microsoft and Massive." read more »
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Gamers Like In-Game Ads, Claims MicrosoftOpen in New Window
Avatar Posted by davemackey 219 days ago (http://www.informationweek.com)
Category: marketing | Tags gamers, ingame, ads, , claims, microsoft, , ,
"For example, among the gamers who remembered Adidas ads placed by Massive in 2K Sports' "Major League Baseball 2K7," 73% said the ads enhanced the realism of the game." read more »
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In-game advertising 'enhances realism,' says focus groupOpen in New Window
Avatar Posted by davemackey 219 days ago (http://www.betanews.com)
Category: marketing | Tags ingame, advertising, enhances, realism, , focus, group, ,
"Microsoft subsidiary Massive Inc. teamed up with media research firm Interpret LLC to study the efficacy of in-game advertising, and today released its findings." read more »
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